A Conversation with Choreographer Twyla Tharp by Diane Coutu
The notion that some people are simply born artistic—and that there is a profile that can help organizations identify them—is quite firmly entrenched. All the talk of genetic determination nowadays undoubtedly has a lot to do with that. But the idea that creativity is a predetermined personality trait probably appeals at a psychological level because it gives people an excuse for not innovating or initiating change themselves, reducing the problem of creativity to a recruitment challenge.
